Bush’s® Beans partners with Version1 in Invitational Rocket League tournament to benefit GENYOUth

Fall esports tournament will come together to end student hunger and raise awareness for Hunger Action Month

KNOXVILLE, Tennessee., August 2, 2022 /PRNewswire/ — Today, family-owned Bush’s Beans announced that its foodservice team has partnered with Version1, a professional esports and gaming entertainment company, and GENYOUth, a national nonprofit organization that creates healthier school communities and fight youth food insecurity. , to host an Invitational Rocket League College Tournament during Hunger Action Month this September.

Since 1908, Bush’s Beans has been passionate about serving the community and finding opportunities to give back. Through this new partnership and upcoming tournament with Version1 and GENYOUth, the Bush Food Service Team will seek to raise awareness of the issue of student hunger among Generation Z, a generation passionate about expressing themselves, global causes, and getting it right by doing the right.

“Student hunger is a serious problem,” said Ken Oakley, senior brand manager for Bush’s. “As a food provider, it is very close to our hearts and is an issue we believe we can make a positive impact on.”

“Connecting with the Gen Z audience through this partnership will help us mobilize more support that we all need to have a greater impact on the cause, help solve hunger and reduce food nutrition problems,” added Oakley.

“30 million students depend on school nutrition programs for a significant portion of their daily nutrition, and for many it is the only source of good nutrition they get some days. With rising food costs, problems with supply chain, labor shortages and the removal of COVID-era waivers, school nutrition programs will continue to be in financial jeopardy and children may go hungry,” he said. Anna Maria Krautheim, registered dietitian and CEO of GENYOUth. “We’re proud to be part of this purposeful partnership with Bush’s and Version1 to engage Gen Z and the esports communities to end student hunger.”

Version1 will be hosting the Rocket League tournament on Twitch and targeting the best college esports teams to compete. While Rocket League teams and players will compete remotely, all of the action will be streamed live in real time with event hosts and commentators.

Leading up to and during the one-day tournament, Bush’s, Version1 and GENYOUth will cultivate meaningful experiences to inform, engage and connect with the public about student hunger issues, in addition to a variety of unique content offerings with content creators and Version1 professional players. The event and initiative will be further amplified through various multimedia content offerings, inclusion in various Rocket League college broadcasts, and Version 1’s broadcast and social media assets. Version1 and Bush’s look forward to announcing the schools that will be invited. to participate in the tournament in the coming weeks.

“It is clear that Bush’s Beans is interested in authentically engaging youth in its quest to support GENYOUth’s efforts to end student hunger,” he said. brett diamond, Operations Director of Version1. “Rocket League is a high-energy game that appeals to all types of fans, but it’s hard to find an audience more engaged in esports than students and college-age fans. We anticipate this tournament will help Bush and GENYOUth discover a new and authentic way to engage with their Gen Z audiences.”

For more information on the partnership between Bush’s® Beans, Version1 and GENYOUth and the upcoming 2022 Rocket League Invitational tournament, visit bushbeans.com/fightyouthhunger or to learn more about GENYOUth or to make a donation, visit www.genyouthnow.org/ donate.

About GENYOUth

GENYOUth is a 501c3 nonprofit organization that creates healthier school communities. We convene a network of private and public partners, including Fortune 100 corporations and foundations, to raise funds for youth wellness initiatives that provide young people with the inspiration, motivation, and programs to be healthy, high-achieving learners. GENYOUth’s flagship program, Fuel Up to Play 60, enrolls more than 73,000 US schools and reaches more than 38 million students. Our school nutrition grants increase access to healthy school meals among food-insecure students. NFL FLAG-In-School is GENYOUth’s fastest growing program with more than 25,000 school communities reaching more than 15 million students. AdVenture Capital brings out the entrepreneurial spirit and creativity of students with the support of corporate mentors to solve real-world problems. And as of 2021, GENYOUth is the official charitable partner of Taste of the NFL, a purpose-driven Super Bowl culinary experience that raises awareness and generates funds to combat hunger and food insecurity in support of the organization’s commitment to end student hunger. For more information, visit www.genyouthnow.org

About version 1

Version1 is a professional esports and gaming entertainment company. Operate four competitive esports teams across three of the most popular gaming titles: Call of Duty, Rocket League, and VALORANT. Version1 was founded by the Wilf family, who also own the Minnesota Vikings (NFL) and are an entrepreneur and investor. Gary Vaynerchukin july 2019. Version1 is an imaginative brand and company. Our focus is on continually improving and iterating to become a better version of ourselves and contribute better competitive rosters, entertaining content, and ways for our fans to interact with us and each other, both online and in real life. For more information visit www.version1.gg

About Bush’s® Beans

Bush’s is That Beautiful Bean Co., a family-owned company obsessed with quality since 1908. We believe in the goodness of the humble bean, a food that is equally good for humans and the earth. When you enjoy our beans, you can trust they are the best, because we wouldn’t serve your family any less. Since we started more than 110 years ago in Chestnut Hill, Tenn., Bush’s has always maintained that quality is the best policy. We pursue excellence and exceptional flavor in our beans, sauces, and everything we do. That’s why, from delicious Baked Beans to Spicy Beans and our new Sidekicks, you’re cooking the best with Bush’s. In addition to this announced partnership, Bush is also focusing his efforts on helping feed the less fortunate through our partnership with Second Harvest Food Bank/Feeding America. For more information visit www.bushbeans.com and www.bushbeansfoodservice.com

SOURCE Bush Beans

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