Plant-Based Seasonings Harness Health Trends and Superfood Appeal

Few food trends are as closely linked as healthy eating and plant-based cooking. Consumers say nutritional value is the No. 1 reason they choose a vegetarian or vegan main dish, according to Technomic’s 2021 Center of the Plate: Seafood and Vegetarian report.

And just as plant-based diets give consumers the opportunity to include healthier foods in their diets, it also gives retailers the opportunity to offer products that meet both needs at once: ingredients for meatless meals that include “superfoods” packed with nutrition.

Dressings drive sales

As consumers shop for vegetarian options in the supermarket, sauces and condiments have wide appeal. According to a 2020 report of the Institute of Good Nutrition, sales of plant-based condiments and dressings were up $81 million year over year, 123% of the prior year’s dollar sales. Similarly, Technomic from May 2022 New menu trends highlights sauces and condiments made with superfoods, nuts and seeds as drivers of innovation in plant-based eating.

For example, tahini, known to many as the ingredient that gives hummus its creamy, nutty flavor, is made from sesame seeds, a superfood packed with calcium, protein, fiber, iron, and other essential vitamins that make it particularly attractive to consumers. looking for plant-based foods packed with great nutrition. Tahini strikes a balance between accessibility and novelty, offering maximum versatility while giving consumers the opportunity to update their favorite recipes in an instant.

keep it simple

Convenience also plays a big role in the appeal of sauces and condiments: plant-based dressings can add great flavor and nutrition to cereal bowls, salads, and other healthy recipes. In restaurants, the top applications for tahini according to Ignite’s menu data include falafel, vegetable sandwiches, vegetable bowls, hummus and other vegetable dips, and consumer home uses are likely to be similar. With a nod to Mediterranean cuisine, tahini can help meet consumer demand for global plant-based dishes that combine novelty with accessibility.

It can be useful for marketing to lean on these consumer priorities; try offering inspiration for plant-based dish recipes with a global twist, or highlight ease-of-use with plant-based seasonings as a quick addition to healthy meals at home.

And of course choosing the right products to offer is also crucial. Mighty Sesame Co. Tahini, a Kayco brand, offers tahini in several convenient formats, including tubs for easy use in recipes, as well as squeeze bottles to add directly to salads, sandwiches and more. Varieties include Whole Seed Tahini and Creamy Organic Tahini, each made with sesame seeds as the only ingredient, as well as Harissa Tahini for the perfect spicy kick.

Mighty Sesame tahini is as versatile as it is easy to use in consumers’ favorite plant-based meals. For more information, visit mightysesameco.com.

This post is sponsored by Kayco

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