This Friendship Day, India’s first tech-enabled omnichannel pet care platform, ZIGLY teams up with MARS Petcare, the world’s largest pet food brand to feed stray dogs. In order to ensure the good health and well-being of these furry and voiceless human companions, free meals for stray dogs will be distributed between August 5-7 in the NCR region of Delhi. The initiative is in line with the brands’ collective core belief: ‘Performance with Purpose’, which aims to strengthen the voice to ensure the good health and well-being of pets and encourage pet lovers in the country.
Celebrated on the first Sunday of every August, Friendship Day is intended to rejoice one of the purest and most special bonds in a person’s life: friendship. However, the celebration has never been conditioned only for humans. So in congratulating the brand, Zigly, in collaboration with MARS Petcare, decided to encourage people to not only thank their human friends, but also celebrate the importance of ‘man’s best friend: his furry friends’ in life. In addition, special offers on pet care, meals and accessories are being implemented on online and offline channels to make the day memorable for pets.
For every Pedigree purchase made on Zigly between August 5-7, 2022, customers received a free bag of Pedigree dry food that they can use to feed stray dogs in their neighborhood at Delhi NCR. As a token of appreciation, they’ll also receive a coupon for their next Zigly purchase.
Speaking on the occasion, Mr. Pankaj Poddar, Group CEO, Cosmo First (Zigly) said: “On Friendship Day, people give thanks to those who make their lives much brighter and more loving, so what? who better than our adorable pets with whom we share a special bond of love and care. At Zigly, we work tirelessly to make pets’ lives much easier and healthier through our array of pet care, accessories and healthy food products and services, all under one roof. Additionally, we are strengthening our presence across India to boost customer touchpoints and deliver a quality pet-rearing experience through our omnichannel online and offline presence.”
Salil Murthy, Managing Director of MARS Petcare, said: “Through Covid-19 to the present, MARS Petcare has fed more than 4 lakh worth of food to stray dogs and cats. We are pleased to partner with Zigly on this Friendship Day initiative, which aligns with MARS Petcare’s mission to create a better world for pets. With such activities, we continue to work to feed stray dogs and improve the lives of street pets in India.”
With the concept of everything under one roof, food, nutritional supplements, hygiene products, accessories, toys, etc. they are part of the selection of products in the Zigly retail store. Zigly’s in-house services include a barber shop, spa, salon, veterinary consultation, pathology, vaccinations, and pet treatments. In addition to products and services, a pet play area has been built for the enjoyment and leisure of pets. The brand is also strategically strengthening its presence in India with the opening of outlets in Delhi-NCR.