Turning 25, Usher’s ‘My Way’ gets a vegan ice cream celebration Courtesy of Jermaine Dupri

This year, Usher’s iconic song and album My way she’s turning 25 and there’s a vegan ice cream flavor that’s perfect for celebrating the anniversary. That’s because music legend Jermaine Dupri produced the song and album for Usher and is also the brains behind Chocolate My Way, an ice cream flavor that Dupri produced under his JD’s Vegan brand.

On September 16, 2022, My way will be 25 years old, marking a quarter century since Dupri first worked with Usher, along with musical legends like Manuel Seal, Babyface and Lil’ Kim, to create the album that launched the artist’s decades-long career. Working together on the album also solidified a lifelong friendship between Dupri and Usher.

“This year marks 25 years since Usher released his breakout album, My way. The most important part of this album is that it was the first album I produced for Usher, which led to a lifelong relationship,” Dupri told VegNews. “Usher was the perfect person to work on this song and album because our friendship made working together so easy, and since we were both passionate about music and this album, it later translated into becoming one of the best-selling albums in the world. and a Grammy nomination for him. . Being able to share that success together was, overall, a very rewarding experience.”

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To commemorate their friendship and the iconic song and album, Dupri launched Chocolate My Way as one of the first six flavors under his JD Vegan vegan ice cream brand. Until now, this rich chocolate flavor has been a best seller under the JD’s Vegan brand, which, for Dupri, dates back to the success of Usher’s breakout album.

JD Vegan Ice Cream

Dupri launched its JD’s Vegan ice cream brand last year in partnership with ice cream connoisseur Malcolm Stogo and Big Innovations Group Inc. JD Vegan’s rich ice cream is made with coconut cream for a thick texture without animal-derived ingredients. .

In addition to Usher’s breakout album, Dupri is known for bringing to life some of the most iconic songs and albums of the ’90s, including Mariah Carey’s. Dream and TLC CrazySexyCool. It’s undeniable that Dupri has a natural talent for producing memorable music and is now turning some of his attention to ice cream as another outlet for his creativity.

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Under the direction of JD Vegan, Dupri hit the market with three flavors inspired by Atlanta, the music mecca where he grew up: Welcome to Atlanta Peach Cobbler (made with golden peaches and sprinkled with crumbled cobbler); Apple Butter (a buttery apple base mixed with toasted cinnamon streusel crumble); and Strawberry Sweetheart (with strawberry pieces and swirls). The next three flavors Dupri launched under JD’s Vegan were Key Lime Pie, (404) Cookies & Cream, and Chocolate My Way, an instant hit.

“JD’s Vegan Chocolate My Way flavor is having the same response as a healthy lifestyle and pop culture phenomenon. When I called this flavor Chocolate My Way, it turned out that it was released very close to Usher’s 25th anniversary. My way album, so the energy around me right now with these two projects is incredible,” Dupri said. “I also called this Chocolate My Way to show that it really is chocolate, my way: vegan, dairy-free, but even more delicious, ultra-rich and ultra-smooth.”

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Jermaine Dupri shapes the vegan ice cream industry

Dupri initially went vegan to improve her health and has been eating plant-based for nearly two decades. Over the years, Dupri has worked on various campaigns to help others adopt a plant-based strategy. Through JD’s Vegan, Dupri hopes to bring the same level of influence he had in the music industry to a new space, injecting his creativity into pints of vegan ice cream.

“I wanted to shape the future of vegan ice cream, just like I shaped the rap game. Music has always been my main source of creativity and after being a devoted vegan for almost two decades, I wanted to channel my creativity in new ways that my fans and dessert lovers alike could enjoy,” said Dupri. “I like to combine all of my passions at JD’s Vegan, creating unique and delicious flavors that represent a part of my hometown and are named after some of my greatest hits.”

To give as many people as possible access to JD’s Vegan, Dupri launched the brand exclusively through the affordable Walmart chain. “It was always difficult to find vegan options for meals, and especially desserts, when I started this journey,” Dupri said. “JD’s Vegan is very important to me because it allows me to create healthy alternative desserts for vegans and non-vegans alike. I look forward to continuing to build JD’s Vegan to create a brand that continues to encourage a healthier lifestyle and offer more dessert options that people can enjoy with all-natural ingredients and without all the guilt.”

And while the legendary producer has already made his unique mark in both the music and ice cream industries, Dupri won’t be stopping anytime soon with plans to expand JD’s Vegan already underway. “I have a lot of exciting plans and projects in the works for JD’s Vegan in general,” said Dupri. “Flavour-wise, I’m working to continue creating unique flavors that are completely new to the ice cream industry.”

For the latest vegan news, read:
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